Our website uses cookies and other similar tools. We also analyze anonymized web traffic. You can choose your cookie preferences below. You may choose only necessary cookies, specific cookies or all cookies. Read more in our privacy policy
Home > All articles > Medaffcon has in-depth Understanding of the Needs of the Pharmaceutical Industry
Medaffcon has in-depth Understanding of the Needs of the Pharmaceutical Industry
The Client Receives Turnkey Solution from Real-World Evidence Generation to a Value Dissemination Plan
When a pharmaceutical company is looking for a partner for Real-World Evidence (RWE) generation and associated market access projects, it’s eager to find a scientifically competent partner who understands the dynamic landscape and market.
“High scientific level and solid evidence generation methods, combined with a strategic project management, are the basic prerequisites for all of our projects,” says Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin.
Selecting the right interactions is a key factor for success. Therefore, the client should also consider how well the partner understands the pharmaceutical industry’s needs. When the partner has extensive hands-on experience from the industry, these irreplaceable insights enable the partner to guide the project at different strategic levels, ensuring that the client’s various needs can be identified and met.
“Medaffcon, with 15 years of experience in the pharmaceutical industry, fulfills these needs with a proven track record of over 10 years in Real-World Evidence (RWE) studies. Our multidisciplinary team has extremely strong expertise directly from the pharmaceutical industry. We are accustomed to working at local and global levels of pharmaceutical companies. Combined with the high scientific and academic expertise, this truly benefits the client”, Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin says.
As of 2024, Medaffcon employs some 8 experts in RWE (real-world evidence) and has a Data Team of 8 experts. Additionally, it also has 7 experts in the Market Access Team.
“We can execute projects flexibly, swiftly, and with high quality. Our Net Promoter Score (NPS) is 75,” says Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin.
Multidisciplinary Nordic Expertise: RWE, Market Access, and Data Analysis
Another characteristic of a strong RWE (real-world evidence) partner is having a multidisciplinary team, including experts from various fields. It ensures that the pharmaceutical company can get all the answers to its needs on a turnkey basis. Medaffcon has been carrying out RWE (real-world evidence) studies for over 10 years.
“We can offer the client a complete solution, from securing the permits to a ready project. In addition to RWE generation, we are accustomed to HTA (health technology assessment) processes and regulatory requirements, reimbursement and pricing processes in the Nordics as a whole”, Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin says.
Medaffcon Helps with Value Dissemination Plan
Value dissemination plan for the project can be made as soon as the RWE generation process is being planned.
A value dissemination plan can be prepared as an outcome of the RWE generation process, ensuring that the results are being communicated and utilized as effectively as possible to various key stakeholders using multiple approaches. This naturally enhances the project’s cost-benefit ratio, as the client gets the maximal value from it.
With the experienced partner like Medaffcon client can expect smooth and timely collaboration. Medaffcon has implemented over 370 projects in 2022-2023. The customer experience is excellent and NPS (Net Promoter Score) reflecting customer satisfaction is 75.
Medaffcon Knows the Nordic Data
The Nordic nationwide, population-based, and disease-specific health data registries are globally unique. The quality of the data compensates for the population number in the Nordic countries.
“Local experience is the key. Data sources must be identified and recognized, knowing which data is suitable to produce meaningful information. Not all data fits all purposes”, Medaffcon’s, Lead RWE Epidemiologist, PhD Johanna Simin states.
The requirements of the pharmaceutical industry for suppliers are strict; for example, data retention is tightly regulated.
“All data at Medaffcon is stored and handled in a highly secure remote environment with strict access. We are very familiar with the regulations regarding data sharing, and we have solutions for utilizing data from Norway and Denmark”, Medaffcon’s Lead RWE Epidemiologist, PhD Johanna Simin says.
Medaffcon’s Strengths as a Pharmaceutical Industry Partner in the Nordics:
High scientific and academic expertise and highly educated experts
Key personnel have firsthand experience working in the pharmaceutical industry
Experience from projects at both local and global levels of pharmaceutical organizations
Multidisciplinary team: RWE and market access specialists, data and analytics expertise, medical specialists
Offers the client a turnkey solution from securing the permits and research planning to a value dissemination plan
In-depth understanding of the Nordic data infrastructure and ecosystem, with expertise and knowledge of Nordic data and applicable regulations
Medaffcon Oy, founded in 2009, provides research, expert services and consultancy to meet the needs of the pharmaceutical industry and healthcare sector. Our services combine strong medical and health economics expertise with modern data science. Our key areas of expertise are Real-World Evidence (RWE) research based on real-life data, as well as medical and market access expert and consulting services. The quality and scope of Medaffcon’s services are built on high-level content and process expertise, alongside a strong collaboration network within the pharmaceutical industry, healthcare, academia, and research communities. Medaffcon operates in Finland and Sweden, and through collaboration networks in other Nordic countries. The company employs some 30 experts. Since 2017, Medaffcon has been a subsidiary of Tamro Oyj and is part of the PHOENIX group, which is a leading provider of healthcare services in Europe.
Lisse-Lotte started at Medaffcon 1st of October 2024. Previously she was at a Swedish-German company as CSO Chief Scientific Officer, consulting European companies about Nordic health data opportunities and market access. She has a M.Sc (Econ.) from Helsingin School of Economics and a M.Sc (Health Econ) from Karolinska. Additionally a Ph.D student at the University of Turku in Health Economics. She has obtained a long experience from global pharma and medtech. She has lived over 20 years in Sweden.
The current development gives new possibilities to utilise data. With AI we can produce synthetic data and build digital twins that can actually support drug development and support healthcare providers. Innovative solutions are only useful if they are adopted to daily practice.
Old ways of working will vanish and RWD will be acknowledged as an excellent option or support for RCTs. As RWD is enabling more cost-effective evidence generation for new treatments. Treatments need to be more personalised so that the right drugs, diagnostics and devices are used for the right patients at the right time.
Mariann joined Medaffcon’s team in 2016 after finishing her PhD. The transition to real world evidence (RWE) research was a natural continuum to her previous research career. Through RWE studies, she has had the privilege to gain a broad insight into working with different stakeholders within the healthcare field. The vast proportion of her days goes towards interacting with clients, planning and performing RWE studies, and supporting Medaffcon’s RWE team. Subjects that keep her work interesting are the vast variability of customers and projects, problem-solving, and interacting with people.
“The number of RWE studies has increased since stakeholders within the healthcare industry have an increasing demand for knowledge-based decision making tools that need to be fulfilled. The future, therefore, has an ever-increasing emphasis on RWE”.